Case Study: PizzaExpress achieves a surge in National Pizza Day sales with PrettyGreen

PizzaExpress owns 84.2% of National Pizza Day coverage with PrettyGreen

PizzaExpress wanted to dominate National Pizza Day by outshining competitors, driving weekday lunchtime visits, and reinforcing its brand positioning. The company worked with the PR agency PrettyGreen on this challenge.

PrettyGreen launched the "Earn Your Stripes" campaign, inviting customers to wear black-and-white stripes to claim a free pizza. This social-first activation was amplified by user-generated content, influencers, and PR. The results for PrettyGreen and PizzaExpress were significant, including an 84.2% share of National Pizza Day coverage, a 5000% uplift in Google searches, and over 25,000 total visits driven, alongside a major sales increase.

PizzaExpress