Case Study: Lebara drives budget-day fame and earned coverage with PrettyGreen

Lebara earns 250 pieces of media coverage with PrettyGreen

Lebara, a mobile virtual network operator (MVNO), wanted to position itself as a serious contender for 18-35-year-olds in the UK mobile market and offer a smarter way to control spending. The challenge was to cut through the noise on the busy Budget Day. To address this, the vendor PrettyGreen developed an integrated PR, events, and content campaign.

PrettyGreen created The Smarter Cuts Salon in Westminster to turn the fiscal frenzy into a salon of smart savings. The campaign used a data-led survey, on-street activations, and influencer content. This solution successfully earned 250 media pieces, a 16.91% share of voice against competitors, and 57 bookings on the day, effectively positioning Lebara as the smart choice for savings.

Lebara