Case Study: Homesense boosts cushion sales with PrettyGreen’s nationwide Great Cushion Debate campaign

Homesense boosts cushion sales 40% with PrettyGreen

Homesense, a home goods retailer, partnered with the vendor PrettyGreen on a public relations and social media campaign to solidify its market position as the 'Home of No Compromises'. Their challenge was to move beyond standard product stories and instead find a culturally relevant tension to spark nationwide conversation and drive footfall to its stores.

PrettyGreen identified a common domestic debate over decorative cushions as the campaign's focus. They launched "The Great Cushion Debate," an integrated campaign that used social media vox pops and influencer Scarlett Moffatt to turn the issue into a national talking point. The solution implemented by PrettyGreen generated 60 million social video views and a 9% spike in related Google searches. Most significantly, it resulted in a 40% uplift in cushion sales for Homesense, proving the campaign's commercial impact.

Homesense