Case Study: Hasbro raises awareness of childhood hearing loss with PrettyGreen

Hasbro raises £57,000 and boosts NDCS search interest by 280% with PrettyGreen

For the toy and entertainment company Hasbro, the challenge was to create a campaign around a Peppa Pig storyline involving George's hearing loss. The goal for PrettyGreen was to raise awareness of childhood hearing loss in a way that resonated with affected families and sparked a wider national conversation, all while staying true to the brand's warm and optimistic tone.

PrettyGreen executed a two-phase campaign. It first extended George's story beyond the screen through expert partnerships and educational resources. The agency then created a major cultural moment by having the character Daddy Pig, trained by Joe Wicks, run the London Marathon to raise funds for the National Deaf Children's Society. The campaign by PrettyGreen generated widespread media coverage, raised £57,000 for the charity, and drove a 280% increase in Google searches for the NDCS.

Hasbro