Case Study: Bupa Global strengthens broker relationships with PrettyGreen's Bupa Global Summit

Bupa Global boosts broker engagement with PrettyGreen, earning a 4.9/5 NPS

Bupa Global wanted to strengthen relationships with its most important broker partners and create meaningful conversations about the future of healthcare. To address this challenge, they worked with vendor PrettyGreen on an experiential marketing and event production initiative.

PrettyGreen delivered the Bupa Global Summit in Madrid, a two-day event that brought together senior leadership and brokers through keynote sessions, panel discussions, and shared experiences. The event was a major success, achieving an NPS score of 4.9 out of 5 and its content generating over 25,000 social engagements. Most significantly, SME sales increased by 102% in the year following the summit.

Bupa Global