Case Study: Soul boosts checkout conversion and shipping efficiency with PrettyDamnQuick

Soul Switching Fulfillment from ShipStation and Uplifting Checkout Conversion

Soul, a health and wellness company specializing in premium supplements, was struggling with fulfillment inefficiencies before switching from ShipStation to PrettyDamnQuick (PDQ). The team faced software incompatibility, downtime, a steep learning curve, and difficulty making even simple operational changes, which led to higher shipping costs and late deliveries.

PrettyDamnQuick implemented a fast, flexible fulfillment solution that could automatically choose the right shipping method based on destination, promised arrival date, and order details. The switch improved checkout conversion to 77.37%, increased average shipping revenue per order from $2 to $4.60, and raised AOV from $75.93 to $99.50, while also delivering 0 downtime during BFCM.

Soul

Brian McCandless

Fulfillment Partner