Case Study: Duradry boosts checkout conversion and shipping revenue with PrettyDamnQuick

No Sweat PDQ & Duradry’s Quest for Optimization

Duradry, a personal care brand focused on effective, clean antiperspirant solutions, was running a basic Shopify checkout that had been only slightly modified and lacked deeper optimization. The company wanted to improve the premium customer experience, increase conversion, and capture more shipping revenue, especially at the final step of checkout.

PrettyDamnQuick partnered with Duradry to optimize its shipping and checkout flow through A/B testing, shipping promise adjustments, and better premium shipping incentives. The changes led to measurable gains, including +$0.44 in shipping revenue per order, a drop of over 10 basis points in shipping-stage cart abandonment, and a 6.66% improvement in PDP shipping promise performance.

Duradry

Jack Benzaquen

Founder & CEO