Case Study: Underoutfit boosts revenue by $984K with PrettyDamnQuick

How we increased annual revenue by $984,000 for one of Shopify’s fastest-growing brands

Underoutfit, one of Shopify’s fastest-growing brands, was seeing strong traffic and repeat purchases but struggling with checkout abandonment—especially among first-time shoppers. Although most orders qualified for free shipping, 77% of first-time customers were dropping off at checkout, hurting conversion and leaving acquisition spend on the table.

PrettyDamnQuick helped Underoutfit improve checkout and shipping performance through A/B testing and delivery-promise optimizations, including aggressive delivery messaging, first-time free-shipping offers, and shipping-price sensitivity tests. The result was a $984,000 annualized revenue increase, a 14% reduction in first-time shopper abandonment, and a 3 basis point lift in overall checkout conversion, with no operational changes required.

Underoutfit

Felix Leshno

Cofounder & CEO