Case Study: Groove Life increases revenue and cuts support tickets with PrettyDamnQuick

How we added $616,000 to annual revenue while reducing support tickets by 80%

Groove Life, a fast-growing eCommerce brand selling adventure-inspired outdoor products, partnered with PrettyDamnQuick (PDQ) to improve checkout and shipping operations. The company’s unclear delivery communication was hurting conversion and generating a high volume of WISMO (“where’s my order?”) support tickets, which had reached 718 per month before onboarding.

PrettyDamnQuick implemented checkout optimization tests and delivery promise improvements, including clearer shipping copy, free shipping offers for first-time shoppers over $65, and integration with Gladly for real-time order visibility. The result was a 7% reduction in shipping-page abandonment, an 80% drop in WISMO tickets, and an estimated $616,000 in annualized revenue uplift, while also increasing premium shipping selection from 9% to 13%.

Groove Life

Mandy Scott

Customer Experience Manager