Case Study: Underoutfit achieves smoother fulfillment and happier customers with PrettyDamnQuick

How UnderOutfit uses PDQ to scale up seamlessly

Underoutfit, an apparel brand processing more than 20,000 orders per month, needed a more flexible and reliable way to manage checkout-to-delivery operations. After outgrowing a less responsive integration stack, the team struggled with outdated order data, poor delivery visibility, and manual fulfillment workflows that made it hard to support growth and keep customers informed.

PrettyDamnQuick (PDQ) implemented checkout and delivery optimization with 3PL integrations, real-time tracking, address validation, automated order updates, and a short post-purchase delay window for order changes. The result was fewer incorrect-address issues, fewer backorders, happier customers, and less support lift for the Underoutfit team, with more accurate delivery promises and smoother fulfillment overall.

Underoutfit

Nando Dornelas

Underoutfit