Case Study: Tushy boosts conversion and customer satisfaction with PrettyDamnQuick

How Tushy uses PDQ to increase conversion and customer satisfaction

Tushy, the bidet company focused on making bidets a mainstream household habit, wanted more control over its Shopify checkout and shipping experience. Before working with PrettyDamnQuick (PDQ), the team struggled with limited checkout customization, less visibility into delivery speed, and the need to better manage shipping and fulfillment costs while improving customer trust.

PrettyDamnQuick (PDQ) solved this by enabling more flexible delivery options, zone-specific service levels, prioritized shipping, and A/B testing of shipping methods and messaging. With PDQ, Tushy reported a 2.4% increase in conversion rates, a 40% year-over-year increase in shipping revenue during the November–December period, and the ability to shorten delivery promises from seven days to five days, improving customer satisfaction and making the checkout experience feel closer to Amazon-level reliability.

Tushy

Krystal Daniel

Director of Operations