Case Study: SOHO doubles fulfillment capacity with PrettyDamnQuick

How PrettyDamnQuick Helped SoHo Turn Delivery Into a Growth Engine

SOHO, a family of brands selling products from cookware to children’s goods to handbags and jewelry, was struggling with a highly manual fulfillment process built on Excel files and FTP transfers. This made it difficult to scale, limited them to one delivery provider at a time, slowed training for new team members, and created bottlenecks during peak periods.

PrettyDamnQuick helped SOHO replace its end-to-end fulfillment engine with a centralized delivery optimization and fulfillment platform. With PrettyDamnQuick, SOHO can manage multiple delivery partners, streamline picking and packing, improve visibility, and train staff in minutes; the company cut click-to-door time in half, virtually eliminated human error, achieved 99% on-time delivery, and grew from a 600-order daily record to more than 1,200 orders per day.

SOHO

Arkadi Haitov

Chief Operating Officer