Case Study: Obvi Boosts Revenue with PrettyDamnQuick Checkout Optimization

How Obvi added 6 figures a year by upgrading their checkout journey

Obvi worked with PrettyDamnQuick to improve its checkout journey and better tailor shipping offers to different shopper segments. The brand wanted to stop treating all customers the same and instead adjust incentives based on order number and loyalty stage to increase conversion and build trust.

PrettyDamnQuick optimized Obvi’s checkout using shipping-related tests and lifecycle-based messaging: first-time shoppers saw a limited-time free shipping offer, second orders were left unchanged, and third orders emphasized fast delivery. The result was a 4.1% lift in first-order conversion, a 7% uplift and about $5 more revenue per checkout on third orders, and a $177 increase in customer lifetime value when delivery arrived within 3 business days.

Obvi

Ronak Shah

CEO & Co-Founder