Case Study: Jones Road Beauty boosts revenue and customer satisfaction with PrettyDamnQuick

How Jones Road maximizes revenues, profits, and customer satisfaction with PDQ

Jones Road Beauty, founded by makeup artist Bobbi Brown, wanted to improve its checkout and shipping experience to drive higher conversion and better customer satisfaction. Before working with PrettyDamnQuick (PDQ), the brand had limited expedited shipping options, unclear delivery promises, and operational ambiguity that contributed to cart abandonment and a weaker customer experience.

PrettyDamnQuick implemented delivery optimization across Jones Road Beauty’s checkout and backend operations, including dynamic shipping rates, transparent delivery promises, zone-based markups, more precise Shopify weights, and smarter rules for hazmat and air shipping. PDQ’s work drove a 3%+ uplift in checkout conversion, up to a 1.67% conversion increase in one test, 6-figure annual profit and contribution margin gains, and 7-figure annual revenue uplift from optimized delivery methods, while also improving retention and enabling a second warehouse to support faster delivery.

Jones Road Beauty

Cody Plofker

Chief Marketing and Revenue Officer