Case Study: Metalne Police increases conversions with a Shopify store by Presta

Metalne Police increases conversions by 18% with Presta

The customer, Metalne Police, a Croatian retailer of industrial shelving and storage systems, faced the challenge of selling technical products online. Their customers needed clear access to dimensions and load capacities, but this information was often buried in attachments, leading to buyer hesitation. They partnered with Presta to build a webshop where customers could easily self-qualify products.

Presta built a new Shopify store designed around the buyer's decision process. The solution organized products by use case, presented clear specifications on every page, and utilized Shopify's native checkout localized for Croatia. This resulted in an 18% increase in conversion rates, as customers found the right products faster and abandoned their carts less.

Metalne Police