Case Study: Platinum Direct streamlines print workflow with PressWise

Platinum Direct - Customer Case Study

Platinum Direct, an integrated marketing solutions company in Carrollton, Texas, needed a new workflow approach as declining revenues and a shift away from high-volume mail forced it to handle smaller, more frequent, programmatic print jobs. Its existing lettershop solution no longer fit the business, and the company wanted a simpler way to manage online order entry, reduce manual touchpoints, and integrate with accounting.

Platinum Direct implemented PressWise, the SaaS print workflow solution from Datatech SmartSoft, to route web orders directly to press operators and streamline production. The system helped bypass Account Services, reduce manual steps, and support a more efficient digital workflow across HP Indigo and Xerox presses. The company also valued PressWise for its reasonable monthly cost, automatic updates, and cloud-based model, which eliminated IT infrastructure concerns and helped align operations with its downsized business.

Platinum Direct

Bob Baldridge

Chief Executive Officer