Case Study: Lawton Printers increases shop throughput with PressWise

Automating a Century Old Print Business PressWise Significantly Increases Throughput at Lawton Printers

Lawton Printers, a 114-year-old family-run commercial printer in Orlando, Florida, was seeing rapid growth in its digital business and needed a better way to improve throughput across the shop. The company had outgrown its old web-to-print system and wanted to streamline workflow, reduce manual overhead on small jobs, and integrate with its accounting software.

PressWise, SmartSoft’s SaaS-based print workflow system with web-to-print, MIS, and automation, was implemented to automate storefront and digital job processing, quoting, proofing, and production routing. The result was a significant increase in jobs the shop could handle, with roughly 60% of digital jobs bypassing prepress altogether; Lawton Printers also reported a substantial reduction in turnaround time and was able to more than triple revenue from one education customer by adding a storefront, personalization, fulfillment, and delivery through PressWise.

Lawton Printers