Case Study: Team Novo Nordisk publishes race-day news in 15 minutes with Presspage

Team Novo Nordisk publishes race-day news in 15 minutes with PressPage

Team Novo Nordisk, the world's first all-diabetes professional cycling team, faced a significant challenge in quickly publishing press releases and updates around their fast-paced global racing schedule. Their previous process was slow and manual, causing delays that hindered their ability to share race results and sponsor news with media and fans in a timely manner. This led them to seek a solution from the vendor Presspage.

By implementing Presspage's PR platform, the team established a seamless workflow for writing, publishing, and distributing news. The solution enabled their global team to collaborate and get press releases live on their branded newsroom in under 15 minutes. Presspage also provided integrated email distribution to organized media lists. The results included a drastically faster publishing process, consistent on-brand communications, and reliable handoffs between teammates across different time zones.

Team Novo Nordisk