Case Study: smart Automobile achieves 450% newsroom traffic growth with Presspage

Smart Automobile boosts newsroom traffic 450% with PressPage

smart Automobile, a premium electric vehicle brand, faced a disjointed and inefficient global communications strategy. Their international newsroom was based in China and lacked localized content, which made media relations challenging across different regions. To address this, they partnered with Presspage for a centralized newsroom platform.

By implementing Presspage's solution, smart Automobile established 13 localized newsrooms to deliver tailored content for specific markets. This provided centralized control with local flexibility, streamlining their internal and external communications. The results were significant, including a 450% increase in newsroom traffic, growing from 50,000 visitors in 2021 to 225,000 in 2022.

Smart Automobile