Case Study: OhioHealth achieves 889% newsroom traffic growth with Presspage

OhioHealth grows newsroom traffic 889% with Presspage

OhioHealth, a healthcare organization, faced challenges with the traditional press release model, finding it ineffective due to shrinking newsrooms and media teams. Their PR efforts felt like shouting into the void, and they lacked a central platform for publishing rich content. They partnered with Presspage to implement its digital newsroom platform to gain control over their storytelling.

Presspage provided OhioHealth with an easy-to-use digital newsroom that allowed their PR team to create and publish their own content directly. The team focused on producing compelling, video-led stories. As a result, OhioHealth saw an 889% increase in newsroom traffic in the first year, growing from 11,588 to 114,697 visits. The solution also fostered better internal collaboration and gave the team full control over their content's reach and performance.

OhioHealth