Case Study: Lufthansa Group cuts PR coordination to 10 minutes with Presspage

Lufthansa Group cuts PR coordination from 1 hour to 10 minutes with PressPage

The Lufthansa Group faced a slow and crowded PR workflow that required multiple approvals and agency handoffs, especially problematic for time-sensitive announcements outside of office hours. To address this challenge, the aviation company turned to Presspage for a streamlined PR solution.

By implementing Presspage, Lufthansa Group empowered a single team member to handle the entire PR process, from creation to distribution, without external assistance. The solution cut their publishing time from over an hour down to just 10 minutes, provided real-time campaign analytics, and granted the team full control and independence, significantly improving their crisis readiness and operational efficiency.

Lufthansa Group