Case Study: Edelweiss cuts press release publishing time by 80% with Presspage

Edelweiss cuts press release publishing time by 80% with PressPage

Edelweiss, Switzerland's leading leisure airline, faced a significant challenge in its corporate communications process. The small team was spending an excessive amount of time manually creating PDF press releases and distributing them via Outlook, a workflow that became especially cumbersome when publishing in multiple languages and markets. This ten-step process took roughly an hour per release just for their website, creating a major bottleneck.

By implementing Presspage, Edelweiss consolidated its entire PR workflow into a single platform. The solution provided AI-powered translation and allowed for the scheduling and distribution of media-rich releases across all languages and markets from one central place. This enabled Presspage to help the airline cut its press release publishing time by 80%, reduce a ten-step process to a single action, and efficiently manage distribution in four languages.

Edelweiss