Case Study: Chartered Institute of Public Relations speeds up PR publishing with Presspage

Chartered Institute of Public Relations speeds up PR publishing in seconds with PressPage

The Chartered Institute of Public Relations (CIPR), the UK's leading PR association, faced challenges with slow publishing across multiple platforms, difficulty sharing rich media, and an inability to measure the impact of their content. They partnered with Presspage to implement its PR and newsroom platform to gain a smarter way to manage content and prove its value.

With Presspage, CIPR gained an easy-to-use platform that enabled instant publishing of multimedia content, including embedded videos and podcasts. The solution provided real-time analytics to shape content strategy and allowed any team member to publish seamlessly. As a result, Presspage helped CIPR achieve an increase in unique newsroom visits, faster and more targeted distribution, and no workflow disruptions during team handovers.

Chartered Institute Of Public Relations