Case Study: Cedars-Sinai boosts newsroom reach and streamlines publishing with Presspage

Cedars-Sinai boosts newsroom reach 1000% with PressPage

Cedars-Sinai, a major nonprofit academic medical center, needed to overhaul its outdated and underperforming newsroom. Its challenge was low traffic, an inefficient publishing workflow, and content that was not easily accessible to journalists. To address this, they partnered with Presspage for a modern PR platform and newsroom solution.

Presspage provided a fast, media-friendly platform that streamlined Cedars-Sinai's publishing process and shifted their team's focus to storytelling. The results were a dramatically improved newsroom that attracted over 5,000 visits in just two weeks—equal to six months of prior traffic—and led to a 1000% increase in news reach. Presspage also fostered a stronger, more unified communications culture within the team.

Cedars-Sinai