Case Study: California State University San Marcos keeps campus informed during wildfires with Presspage

California State University San Marcos keeps 16,000 students informed during wildfires with Presspage

California State University San Marcos (CSUSM) faced a challenge in managing communications during emergencies, particularly when wildfires forced campus closures. Their small PR team struggled with inconsistent messaging, the lack of a single publishing hub, and an inability to handle high traffic volumes. To address this, they turned to the vendor Presspage and its newsroom software.

By implementing Presspage's platform, CSUSM created a central hub for all crisis information. The solution allowed the team to share real-time updates, and the auto-scaling system effortlessly handled sudden traffic spikes. This resulted in the public and media receiving accurate information quickly, establishing the university as a trusted source. The success during the crisis led CSUSM to adopt Presspage for its day-to-day PR, reducing dependency on IT and creating a more efficient workflow.

California State University San Marcos