Case Study: BT Achieves Faster, Smarter PR Publishing with Presspage

BT speeds publishing with Presspage, cutting steps and delays

BT, a major telecommunications company, faced challenges with its old, rigid newsroom platform. The system was slow and difficult to update, causing publishing delays that hindered the PR team's ability to react quickly in a fast-paced industry. They turned to Presspage for a modern PR and newsroom solution.

Presspage provided BT with a branded, user-friendly newsroom platform that gave the PR team direct publishing control. The solution eliminated IT bottlenecks, enabled instant updates, and organized the media library. As a result, BT achieved significantly faster publishing, maintained consistent brand presentation without developer support, and gained a centralized, easy-to-use content hub.

BT