Case Study: Booking.com achieves global PR consistency and faster newsroom publishing with Presspage

Booking.com scales PR across 28 markets and 20+ languages with PressPage

Booking.com, a global online travel company, faced the challenge of managing its public relations across 28 markets and more than 20 languages. Its disjointed local teams lacked a central system, leading to inconsistent publishing, manual effort, and variable content quality. They needed a unified platform to handle their global communications, which they found with the vendor Presspage.

Presspage provided a single platform that synchronized internal teams and external agencies. This solution enabled fast localization and instant publishing, resulting in a consistent brand story across all markets and newsrooms that became a trusted source for journalists. The measurable impact included empowered local teams and a scalable, efficient process that eliminated previous bottlenecks.

Booking.com