Case Study: Volvo achieves high reader engagement and brand awareness with Pressboard

Volvo Entertains and Educates Drivers Through Sponsored Content

Volvo Canada needed a way to introduce the all‑new Volvo XC60 and highlight its design and safety features in a more engaging, content-driven format. They partnered with Pressboard and used Pressboard’s platform to place sponsored content across four major media publications to reach and educate potential buyers.

Pressboard implemented a sponsored content campaign that mixed entertaining articles on scenic Canadian drives with thought leadership pieces from Volvo’s design team, each story labeled and branded as presented by Volvo. The campaign drove strong engagement: audiences spent nearly one minute on average per story, achieved a 74% average scroll rate, and generated over 4,500 social media engagements.

Volvo