Case Study: Tourism Kelowna achieves 11K+ social engagements and $15K+ added value with Pressboard branded content

Tourism Kelowna Sets Itself Apart Using Branded Content

Tourism Kelowna wanted to showcase the city’s wineries, farm-to-table food scene, and outdoor activities to residents of British Columbia, Alberta, and Saskatchewan across peak travel seasons. They engaged Pressboard to create a sustained branded content campaign that would tell Kelowna’s stories through the voice of leading publications.

Pressboard produced a comprehensive native content program that generated 13 original branded stories published on seven publications (each presented by Tourism Kelowna with branded footers and images), highlighting arts, culture, restaurants, festivals and outdoor adventures. The campaign exceeded targets, delivering over $15,000 in added value, an average reader engagement time of more than one minute, and over 11,000 social engagements.

Tourism Kelowna