Case Study: Mitsubishi Motors achieves 2x+ active reading time and high audience engagement with Pressboard's sponsored content platform

Mitsubishi motors’ Sponsored Content Pays Off Through High Engagement

Mitsubishi Motors partnered with Pressboard to raise brand awareness in Canada and promote the Mirage G4 Sedan. The automaker’s challenge was to drive positive perception and position Mitsubishi Motors as an innovative company with well-backed vehicles, so they used Pressboard’s platform to run sponsored content campaigns.

Pressboard placed sponsored articles on six major Canadian media outlets focusing on road trips and must-have car features, with stories labeled as presented by Mitsubishi Motors and including branded footers and images. The campaign delivered measurable impact: more than 2x the average Active Reading Time benchmark for automotive content, four articles with average scroll rates above 80%, and over 1,000 social media engagements.

Mitsubishi Motors