Case Study: Banff & Lake Louise Tourism builds buzz and boosts conversions for Banff Craft Beer Festival with Pressboard

How to Build Buzz for the World’s Most Beautiful Beer Festival

Banff & Lake Louise Tourism needed an impactful but cost-effective way to promote the Banff Craft Beer Festival in its second year to beer and travel enthusiasts across British Columbia, Alberta, and Saskatchewan. Pressboard was engaged to deliver a targeted content campaign, using its marketplace to commission native branded content aimed at raising awareness for "The World’s Most Beautiful Beer Festival."

Pressboard produced three unique branded stories published natively on selected regional and national publishers, each accompanied by a branded footer and image and presented by Banff & Lake Louise Tourism. The campaign exceeded targets, delivered over $10,000 in added value, drove click-throughs to the festival landing page at nearly twice the average conversion rate, and generated strong social sharing and reader engagement.

Banff & Lake Louise Tourism