Case Study: BMO achieves $26K+ in free media and strong audience engagement with Pressboard

BMO Uses Branded Content to Give Away a Year of MortgageFree Living

BMO, one of Canada’s major banks, wanted to raise awareness for a contest giving away a year of mortgage-free living and to educate and excite young families and singles (ages 27–35) considering their first home or an upgrade. To reach that demographic and drive contest entries, BMO worked with Pressboard using Pressboard’s platform to develop and distribute branded content.

Pressboard created native branded stories with five influential English and French publishers, tracked and measured performance through its platform, and reinforced BMO’s “We’re here to help” message while advising prospective homebuyers. The campaign generated contest entries, delivered almost $26,000 in free media value, achieved average time-on-story of over one minute, and saw 90% of readers discover the pieces via social sharing.

BMO