Case Study: Article achieves a 27.7% conversion rate with Pressboard

Article Leverages Trends to Create Content that Converts

Article, a furniture and home décor brand selling modern, affordable pieces, wanted to create content to inspire readers to buy their first "grown up" furniture and boost sales in Canada. They engaged Pressboard to run a content placement/native advertising campaign to reach key Canadian markets.

Pressboard placed sponsored stories on Avenue Magazine, BC Living and the Toronto Star that highlighted trends like hygge, small-space design and multifunctional furniture, with each story labeled "presented by Article" and accompanied by branded footers. The campaign delivered a 27.7% conversion rate (27x Pressboard's average benchmark), average readers scrolled over 90% of the content, and the stories generated more than 250 social interactions.

Article