Case Study: Chase achieves 160% of campaign goals with Pressboard

A Credit Card Brand Uses Sponsored Content to Speak to Travel Fans

Chase needed to promote its Southwest Airlines Rapid Rewards® Credit Card to travel enthusiasts but faced the challenge of reaching that audience with credibility because the bank isn’t widely seen as a travel authority. To address this, Chase worked with Pressboard and used the Pressboard platform to develop sponsored content aimed at summer travelers.

Pressboard partnered Chase with Mashable to place an affordable-travel story presented by the Southwest Rapid Rewards® Credit Card, including branded footers and imagery to build awareness. The campaign overdelivered on its goal by almost 160%, generated over 3.2K social media engagements, and achieved an average content consumption of 63%.

Chase