Case Study: LDB Group improves customer satisfaction analysis with Presidion

Using Leading-Edge Text Analytics to Reveal Customer Insights That Generate Real Business Benefits

LDB Group, a global customer-insights firm with around 500 employees, wanted to scale a new customer satisfaction survey offering after seeing strong demand from a client. Its manual analysis process could not handle larger volumes of survey feedback efficiently, so the company turned to Presidion’s analytics solution.

Presidion implemented IBM SPSS Modeler Premium and IBM SPSS Statistics to automate text and survey analysis, classifying feedback sentiment and uncovering the reasons behind customer opinions. The result was a dramatic speedup: analyzing 500 surveys dropped from a full day to just a few minutes, helping LDB Group deliver insights faster, reduce churn for clients, and launch new services without hiring additional staff.

LDB Group

Anna Sapronova

Consultant Business Intelligence