Case Study: MOTOR-TALK achieves faster consumer insights and full ROI with Presidion

Unlocking Eye-Opening Insights into Consumer Opinions with Cutting-Edge Analytics

Motor-Talk is Europe’s largest online motoring community, with millions of users and forum posts, but it faced a challenge helping automakers and insurers understand what customers really think without relying on costly, manual research. Presidion supported Motor-Talk’s effort to turn its vast forum discussions into unbiased consumer insight using analytics software.

Motor-Talk implemented analytics capabilities to analyze unstructured forum posts, and the results were significant: 90% faster analysis, a full return on investment within a year, and richer insights that helped clients improve products, branding, and sales. With Presidion mentioned here as the vendor, the solution also enabled ongoing monitoring and early-warning reporting, helping Motor-Talk attract new clients and deliver more valuable services.

Motor-Talk

Anja Decker

Head of MOTOR-TALK Intelligence