Case Study: Boots achieves higher incremental spend with Presidion's personalized analytics solution

Significantly Lifting Incremental Spend With Tailored Promotions for Loyalty Card Customers

Boots, the UK’s leading pharmacy-led health and beauty retailer, wanted to better engage its 15 million loyalty card members and increase spend by creating more relevant, personalized offers. The company’s challenge was turning massive amounts of transaction data into actionable customer insight, and it worked with Presidion’s referenced IBM-based analytics and marketing tools to help solve that problem.

Presidion’s solution enabled Boots to centralize transaction data, build predictive customer models, and deliver targeted campaigns across email, in-store, web, and mobile channels. The results included a 70% increase in annual tailored messages, stronger customer engagement, and a significant lift in incremental spend from loyalty card customers versus untargeted promotions.

Boots

Martin Squires

Head of Customer Insight