Case Study: Netpoints boosts sales and retail partner growth with Presidion and IBM Analytics

Location-Based Marketing Offers Used To Boost Sales and Attract More Retail Partners

Netpoints, a Brazil-based retail loyalty company, wanted to stand out from other loyalty programs by creating a more personalized shopping experience for its members. The company needed better insight into shopping behavior and trends to increase purchases and help drive more revenue for its retail partners, and it worked with Presidion to support this goal using IBM Analytics tools.

Presidion implemented a data-driven e-commerce and mobile marketing solution that analyzed information from stores and members’ smartphones to build individual customer profiles. This enabled personalized offers to be delivered on smartphones or at checkout, while also helping retailers track sales trends over time. Netpoints expected stronger responses to promotions, higher sales revenue, more retail partners, and improved customer experiences through faster, more relevant marketing.

Netpoints