Case Study: Corona Direct achieves 20% higher long-term customer profitability with Presidion's IBM SPSS predictive analytics solution

Insurance Company Increases Long-Term Customer Profitability By 20 Percent

Corona Direct, Belgium’s second largest direct insurance company, needed its customer acquisition campaigns to become profitable in order to support continued growth. Historically, the cost of winning new customers was nearly 50% higher than first-year revenue, putting its strategy at risk. Corona Direct turned to Presidion’s IBM SPSS predictive analytics software solutions to improve the performance of its outbound marketing efforts.

Presidion helped Corona Direct use predictive analytics to create, optimize, and execute more profitable campaigns by targeting prospects most likely to respond and analyzing campaign profitability. As a result, campaign costs fell by 30%, long-term customer profitability increased by 20%, and the company achieved payback on the implementation within six months.

Corona Direct

Philippe Neyt

Commercial Director