Case Study: Zalando boosts customer loyalty with Presidion’s targeted marketing solution

Increasing Customer Loyalty with Highly Targeted Marketing Campaigns Across Channels at Scale

Zalando, Europe’s leading online fashion platform, wanted to strengthen customer loyalty and scale highly targeted marketing across its 17 million active customers. Its manual campaign management process was complex, slow, and difficult to personalize at the pace needed, so Zalando turned to Presidion for help with campaign management and customer data-driven marketing.

Presidion implemented IBM Campaign, along with IBM SPSS Statistics and IBM SPSS Modeler, to automate and simplify multichannel campaign creation and segmentation. As a result, Zalando cut email campaign lead times by 50%, launched up to 230 targeted campaigns per day, and improved reporting, productivity, and overall marketing effectiveness.

Zalando

Kien Ngo Duc

Team Manager Customer Management