Case Study: Idealtours GmbH achieves deeper customer insights and higher revenue with Presidion

Idealtours Gains Deep Insights into Holidaymaker Behaviour – Predicting the Success Of Vacation Packages Before They Are Booked And Paid For

Idealtours GmbH, a chain of high-street travel agents, was struggling to compete with online travel businesses and wanted a better way to understand customer behavior, design more appealing vacation packages, and reduce costly mass brochure marketing. It engaged Presidion to help turn basic customer data into actionable insights, using predictive analytics to move from gut-feel decisions to fact-based planning.

Presidion implemented IBM SPSS Modeler to analyze customer demographics, booking patterns, and travel preferences, uncovering 150 behavior attributes and enabling highly targeted marketing campaigns. As a result, Idealtours achieved a 25 percent increase in enquiries from major campaigns, a 5 percent revenue boost, 30 percent savings in printing and distribution costs, and EUR50,000 ROI in the first year.

Idealtours GmbH

Christof Neuhauser

CEO