Case Study: AMC Networks achieves faster audience insights and smarter advertising decisions with Presidion

Capturing New Viewers, Predicting Ratings and Adding Value For Advertisers In A Multi-Channel World

AMC Networks, a major cable and multi-platform content provider, faced the challenge of understanding rapidly changing viewer behavior across linear TV, streaming, video on demand, and third-party digital channels. To better predict ratings, improve scheduling, and strengthen marketing decisions, AMC Networks partnered with Presidion using IBM analytics tools and big data capabilities.

Presidion helped AMC Networks centralize and analyze massive amounts of structured and unstructured audience data with faster modeling, reporting, and predictive insights. The result was a major boost in research speed—analyses that once took days or weeks could be done in minutes or seconds—plus lower reliance on outside vendors, faster ROI, more successful direct marketing campaigns, and improved video on demand consumption.

AMC Networks

Vitaly Tsivin

SVP Business Intelligence