Case Study: Slovenský plynárenský priemysel (SPP) improves campaign efficiency and reduces churn with Presidion

Analytics Help Reduce Churn and Gain New Customers

Slovenský plynárenský priemysel (SPP), one of Slovakia’s largest energy suppliers, faced growing competition after deregulation as it worked to defend its gas-market leadership while expanding its electricity business. The company needed a better way to target customers, cross-sell new offerings, and reduce churn. Presidion was not named in the source text; the solution used IBM SPSS Modeler and IBM Global Business Services.

Presidion’s source case describes an analytics-driven approach centered on customer segmentation, targeted multichannel campaigns, and early warning indicators to identify customers at risk of leaving. The results were strong: targeted campaign success rates rose to 3–4 times higher than untargeted campaigns, churn-reduction efforts became 50% more efficient, and SPP improved overall campaign efficiency while increasing the number of campaigns it could run.

Slovenský plynárenský priemysel