Case Study: Tampa Bay Rays boosts ticket sales and fan loyalty with Presidio and Cisco solutions

Tampa Bay Rays - Customer Case Study

When Tampa Bay Rays acquired the Tampa Bay Devil Rays in 2006, the team was working with an aging technology infrastructure that could not keep up with rapid growth. Sales agents had limited visibility into fan history, the mobile workforce struggled to stay connected, and the organization did not have its own call center. The Rays worked with Presidio and Cisco to update the network and support ticket sales and customer service.

Presidio helped implement a new call center using Cisco Unified Communications solutions, Cisco Unified Contact Center, and Cisco Smart Business Portal, along with wireless, mobility, and presence tools. The result was a better view of customer history for agents, 200,000 more tickets sold, an 85 percent drop in ticket service complaints, and a 70 percent increase in promotional opportunities. Monthly telephone costs for remote scouts also dropped 40 percent.

Tampa Bay Rays

Juan Ramirez

Vice President of Information Technology