Case Study: Santa Ana Unified School District achieves 68.9% voter approval for a $355M school bond with Presidio Public Affairs

Santa Ana Unified School District wins 68.9% approval for $355M bond with Presidio

The Santa Ana Unified School District faced the challenge of securing voter approval for a $355 million general obligation bond amid bond fatigue, competition from other ballot measures, and opposition from the teachers union. They partnered with Presidio Public Affairs to overcome these hurdles and achieve the required 55% supermajority.

Presidio Public Affairs implemented an intensive ground operation focused on direct voter contact. Their solution involved a large-scale canvassing effort that knocked on 50,000 doors and a text messaging program that held 100,000 conversations. This strategy successfully secured a 68.9% voter approval rate, surpassing the threshold by nearly 14 points and passing one of the most intensive municipal field programs in recent Orange County history.

Santa Ana Unified School District