Case Study: Buena Park achieves $20M in annual public safety funding with Presidio Public Affairs

Buena Park wins 74.71% approval for Measure R with Presidio

The city of Buena Park faced the challenge of overcoming inherent voter resistance to a proposed sales tax increase. Residents needed to understand how the funding would directly benefit their daily lives through improved local services and infrastructure. Presidio Public Affairs was engaged to lead the campaign.

Presidio built and managed the entire campaign from scratch, employing a strategy of hyper-local personalization that focused on specific neighborhood improvements. This approach resulted in a landslide 74.71% voter approval for Measure R. The successful campaign secured approximately $20 million in new annual recurring revenue for Buena Park, representing one of the strongest ballot measure performances in the city's history.

Buena Park