Case Study: Nielsen scales data analytics access with Preset and Apache Superset

Nielsen scales analytics access across 100+ countries with Preset

The Nielsen Corporation, a global data and measurement company, faced the challenge of consolidating its numerous, disparate dashboarding solutions into a single, unified platform. Their previous paid offerings were problematic black boxes that limited customization. To address this, Nielsen partnered with Preset and adopted the open-source platform Apache Superset as their business intelligence solution.

Preset's solution, Apache Superset, provided the flexibility Nielsen required. Being open source, it allowed for customization and easy integration into Nielsen's application platform. The implementation was a success, enabling the team to develop custom visualizations like waterfall charts and effectively scale data analytics access across the global company. As a result, Preset helped Nielsen move away from a costly patchwork of proprietary tools towards a single, scalable, and customizable analytics solution.

Nielsen