Case Study: Popken Fashion Group achieves 50% cost savings with Prerender

Popken Fashion Group saves 50% with Prerender

Popken Fashion Group, Europe's largest plus-sized retailer, faced significant SEO challenges across its 32 domains. With a JavaScript-heavy website, they struggled with indexing, product visibility in search results, and preparing for AI search, all while operating with limited engineering resources. They evaluated Prerender.io against a competitor to find a solution that could address these issues without a major in-house development effort.

By implementing Prerender.io, Popken received fully rendered pages for search bots, which immediately improved their indexation and structured data reliability. The results included the recovery of rankings after a technical issue, 15,000 additional pages indexed in one market, and the appearance of product carousels in search results. Prerender.io provided a 50% cost saving compared to alternative solutions and is projected to contribute to a 10% annual sales growth, all while reducing operational overhead.

Popken Fashion Group