Case Study: On increases traffic and protects revenue with Prerender.io

On increases Google traffic 67% with Prerender

On, a global premium sportswear brand, faced significant challenges when its JavaScript-heavy website failed to render properly for search engine and social media crawlers. This issue caused indexing problems, broken social previews, and continuous disapprovals for its Google Ads, threatening its digital marketing ecosystem. The company evaluated building an in-house server-side rendering solution but found the development time and cost to be prohibitive.

The company implemented Prerender.io to provide a stable rendering foundation for its dynamic content. The solution delivered immediate results, including a 67% increase in Google traffic and a 98% increase in Bing traffic. Prerender.io also resolved the company's ad disapproval issues, protecting an estimated millions of dollars in annual revenue, and allowed its engineering team to avoid a costly architectural overhaul.

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