Case Study: Freedom Shores saves time and boosts bookings with Preno

How Freedom Shores is utilising Preno’s smart technology & creating flexible marketing strategies to save 10 hours per month & thrive during the pandemic

Freedom Shores, a boutique resort in Airlie Beach, Australia, faced the challenge of adapting its business and marketing strategies to survive the COVID-19 pandemic, which closed off international travel. The resort also needed to reduce administrative overhead after switching to new ownership, leading them to seek a solution from vendor Preno and its property management system.

By implementing Preno's software, Freedom Shores integrated its operations with Xero and Kounta POS and utilized features like automatic credit card capture. This automation saved the resort over 20 minutes per day, or 10 hours per month, on administrative tasks. Alongside creating adaptable digital marketing assets to target domestic audiences, Preno’s technology helped Freedom Shores thrive during an unpredictable industry period.

Freedom Shores

Claire Gleeson

Marketing Manager